A medical device company came to us to help trim a little fear and anxiety out of clipping infant fingernails. Adapting a pre-existing technology formulated to help amputees, we explored ways to bring this product to life for a new parent audience. Clocking in at roughly 25x the price of traditional pharmacy clippers, we looked to bypass parents and bring a highly giftable product to PANKs (Professional Auntie, No Kids) everywhere. 

We proposed 4 different brand directions and explored everything from its impact on the product form to packaging and the retail footprint. This work was meant to serve as a creative stimulus and push the boundaries of the traditional product launch.

My role: Concept & Design (“Piggi”) and additional motion graphics
Agency: Riley
Completed: February 2023
Creative Director: Trent Edwards
Design Director/ Concept & Design (“Nibl” and “Digi”): Erik Herberg
3D/Motion/Concept & Design ( “Nail Biters”): Savanna Gohmann
Copy: Stephen Kent